SEO (search engine optimisation) is one of the most effective ways to get your services and/or products discovered online. Those who arrive at your site via organic search are often higher quality visitors. However, appearing on Page 1 takes time, it requires consistent focus both on the quality of your website and the activities like social media that you engage with off-site. Having a clear focus on the keywords you wish your business to be found on is essential. Building optimised keywords into your site and your content is the key to unlocking the potential of getting found organically in search. It’s not easy, there are a number of factors that influence organic ranking in search, here are a few steps you can take to get started with SEO:
1.Create a Google My Business account, a Google product designed to help you manage how your business appears in search. Keep it updated by reposting content from your other social media accounts like Facebook.
2.Make sure your website is secure, upgrade your hosting to SSL certification. Google search engine prioritises websites with HTTPS status, which gives you a better chance of appearing in search results.
3.Test your site to see if its mobile friendly, if it’s not search engines will ignore it and you’ll miss the opportunity to appear in search results.
4.Keep your site content fresh, start blogging and, if you have the resources, vary the format (Text, Video, Podcasts, Infographics)
5.Test the speed of your site, slow-loading websites deliver a poor user experience and it affects how search engines perceive the performance of your site.
After getting started with the first steps you might need some professional help with the next ones. An SEO specialist can help you with the following:
-Keyword research and analysis. Discover the relevant terms and phrases that your prospective market is using in search
-Keyword optimisation. Identifying opportunities to keyword-optimise key pages of your site to help improve online visibility
-Link building. Identifying quality links to help boost your sites visibility (but also keeping an eye on links that could damage your site)
Not sure where to start? Inline.marketing is offering an SEO audit for only £150, this will provide you with a detailed review of the health of your website, the keywords that are delivering traffic to your site, and your sites visibility in search vs one of your main competitors.
Your website is a powerful lead-generation engine, discover how you can maximise the opportunities with this unique offer. Email firstname.lastname@example.org quote SEO101